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Social Media Marketing - Tutorialspoint ~ Social Media Marketing 4 Social Engagement Social Media Engagement is the process of reaching out to potential customers and interacting with them through Social Media. It is primarily done in order to draw attention towards a particular product or a service. It is a two-way channel where a consumer can share a good relationship with the vendors.

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The Marketing Book ~ Implications for marketing management 132 Summary and conclusion 138 References 138 Further reading 140 7 Business-to-business marketing: organizational buying behaviour, relationships and networks 142 Peter W. Turnbull and Sheena Leek Introduction 142 The realities of business markets 144 Organizational buying structures 144

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